As Project Lead, I shaped the approach and guided the team from framing through synthesis. We scanned signals across behaviour, technology, and culture, filtering hard for durability rather than volume, and I worked directly with the client's team to separate the shifts that would last from the ones that were merely loud, coaching them on the foresight lens as we went. I translated the synthesis into scenario framing and clear implications for the experience, and facilitated the conversations that connected those implications back to real product decisions.

​

The core insight was that discovery is shifting from queries to intent and from results to answers. As answers get synthesised, trust becomes the scarce resource, and discovery itself is becoming ambient, spread across contexts rather than confined to a search box.